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The Advanced TV working group aims to modernize the television advertising technology stack. The evolution from traditional linear television to new combinations of digital video, live streaming and linear requires standardization and interoperability. |
Participation in this group is limited and will close upon reaching maximum capacity of about 20 members. We need representation from TV networks, TV hardware companies (OEMs), AVOD and FAST channels, ad tech companies that serve ads in the TV space or otherwise service TV program providers, and brands/advertisers.
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